TikTok is introducing a fresh option that enables them to lessen the volume of AI-made media appearing in their timelines. This initiative comes as the platform announced that it presently contains over 1 bn AI videos.
Trial and Implementation
The update is in a pilot phase over the following weeks before a full-scale release. This development comes amid a rise in AI content, driven by emerging AI video creators.
The Broader AI Trend
Recent reports that nearly one in 10 of the most rapidly expanding content creators on a popular video site primarily display content made by AI. A considerable share of this content is deemed “AI slop”, a label for poor-quality, bulk-generated content that is frequently absurd or dreamlike.
Our research shows that numerous viewers like content created using AI tools, including computer-generated images to science explainers, and we aim to provide users the power to adjust the amount of that, according to their own choices,” stated a company executive.
AI on the Platform
TikTok announced that there are now 1.3 billion videos on its service identified as AI-generated. Collectively, more than 100 mn media items are submitted to the service every day, making AI content a limited percentage of its complete catalog.
User Control Features
Members will be in a position to decrease or raise the level of AI content they see by accessing the topic control feature in the app and selecting AI-made media. Other topics that can already be controlled under the tool cover current affairs, clothing, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s guidelines mandate content makers to tag lifelike artificially created content, and it bans malicious deepfakes of well-known individuals or emergencies. Any authentic-looking AI video that is not labeled can be taken down under its terms of service.
Additionally, the service will now apply an AI-generated tag to content created with its proprietary AI systems, or identified by an collaborative effort for identifying artificial media. This action is aimed to deter users from attempting to evade the tagging system.
AI Literacy Programs
TikTok is furthermore establishing a $2m AI literacy fund for specialists and institutions to produce educational content about ethical AI use. This program will assist educational bodies dedicated to educating programming and robotics.
Platform Protection
The video-sharing app has supported its safety measures, amid debate over intentions to cut jobs for numerous safety staff in the United Kingdom. TikTok is expected to reduce hundreds of positions in its content moderation department in London, with worker representatives and online safety experts voicing alarm that humans are being replaced by machine-led review.
A senior executive explained that staff-based oversight would still have a role, but artificial intelligence can shield workers by eliminating the most distressing content before it is viewed by humans. TikTok stated a 76% decrease in shocking and graphic content reviewed by safety staff over the past year due to reliance on its machine learning processes.
It is vital to balance humans and technology to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we further consider it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”
